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| <meta name="dv-title" content="《Top Force》买量分析报告：点点互娱新SLG类游戏表现如何？"> |
| <meta name="dv-description" content="基于橙果数航2026年7月15日至8月15日数据，观察Top Force的集中投放、美国免费榜变化、热门素材类型与三套主力脚本。"> |
| <meta name="dv-keywords" content="Top Force,Century Games,策略游戏,游戏买量,素材分析,投放节奏,热门素材,美国免费榜"> |
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| @container(max-width:820px){.dv-report .dv-product-path,.dv-report .dv-business-grid{grid-template-columns:1fr}} |
| @media(max-width:820px){.dv-report .dv-product-path,.dv-report .dv-business-grid{grid-template-columns:1fr}} |
| @media print{.dv-report{max-width:none}.dv-report .dv-section,.dv-report .dv-chartbox,.dv-report .dv-card,.dv-report .dv-template,.dv-report .dv-mat-card,.dv-report .dv-flow-item{break-inside:avoid;page-break-inside:avoid}.dv-report .dv-hero{min-height:560px;padding:34px;-webkit-print-color-adjust:exact;print-color-adjust:exact}.dv-report .dv-section{padding:30px 24px}.dv-report .dv-cta{break-inside:avoid}.dv-report a{color:inherit;text-decoration:none}.dv-report .dv-chart-scroll{overflow:visible}.dv-report .dv-chart-scroll .dv-line-chart{width:100%}} |
| </style> |
|
|
| <div class="dv-report" data-top-force-report> |
| <header class="dv-hero"> |
| <div class="dv-overline">橙果数航 DataVoyage · 游戏买量观察</div> |
| <h1>《Top Force》买量分析报告<br>点点互娱新SLG类游戏表现如何？</h1> |
| <p class="dv-lead">《Top Force》在8月初明显加大投放。8月3日新增广告计划达到455个，随后继续补充素材，投放位置扩展到8个平台。8月7日，Google Play 页面索引升至50万+下载档位，美国免费榜盘中最好第57。531条视频占区间素材的87.5%，<strong>雪原军阵、兵力数字、手指调兵与即时清场</strong>反复出现。短期内，投放规模和商店侧表现都在上升，留存与收入还需要更多数据判断。</p> |
| <div class="dv-meta"><span class="dv-chip">观察区间 2026年7月15日至8月15日</span><span class="dv-chip">Century Games Innovation Pte. Ltd.</span><span class="dv-chip">策略 · 建造与战斗</span></div> |
| <div class="dv-hero-grid"> |
| <div class="dv-hero-stat"><span class="dv-stat-label">区间相交素材</span><b>607条</b><div class="dv-stat-note">按游戏与素材去重</div></div> |
| <div class="dv-hero-stat"><span class="dv-stat-label">广告计划</span><b>1,154个</b><div class="dv-stat-note">前一等长窗口为350个</div></div> |
| <div class="dv-hero-stat"><span class="dv-stat-label">单日新计划峰值</span><b>455个</b><div class="dv-stat-note">出现在8月3日</div></div> |
| <div class="dv-hero-stat"><span class="dv-stat-label">Google Play档位</span><b>50万+</b><div class="dv-stat-note">8月7日页面索引记录</div></div> |
| </div> |
| </header> |
|
|
| <section class="dv-section"> |
| <div class="dv-section-head"><div class="dv-num">01</div><div><h2>产品背景</h2><p class="dv-sub">Top Force 前期接近轻度放置游戏，后期进入军事 SLG。开局十几分钟以自动战斗、收集金币和升级基地为主，操作简单，升级很快。医疗营、坦克工厂、直升机工厂和雷达开放后，玩家开始探索地图、搭配兵种、培养英雄并编组部队，策略内容随之增加。</p></div></div> |
| <div class="dv-product-path"> |
| <div class="dv-product-step"><time>前十几分钟</time><b>开局由自动战斗带路</b><p>士兵自动推进战线，玩家推动关卡、收集金币，再升级军营、弹药库和主基地。</p></div> |
| <div class="dv-product-step"><time>约15分钟后</time><b>基地设施陆续开放</b><p>医疗营、坦克工厂、直升机工厂和雷达陆续出现，升级后会直接提高部队战力。</p></div> |
| <div class="dv-product-step"><time>继续推进</time><b>从雷达进入大地图</b><p>玩家发现新区域、选择目标并主动出击，资源获取与地图扩张开始结合。</p></div> |
| <div class="dv-product-step"><time>长期循环</time><b>英雄和兵种进入养成</b><p>坦克、武装直升机等兵种存在克制关系，英雄收集和部队编成增加了培养内容。</p></div> |
| </div> |
| <div class="dv-grid-2"> |
| <div class="dv-card"><h3>开局自动战斗，后续加入策略经营</h3><p>开局战斗大多自动进行，玩家主要收集金币、升级建筑和扩充兵种。地图与设施陆续开放后，资源分配、英雄培养、部队编成和出征选择会占用更多时间，长期经营成为主要内容。</p><span class="dv-tag">自动战斗</span><span class="dv-tag">基地经营</span><span class="dv-tag">地图探索</span><span class="dv-tag">英雄培养</span></div> |
| <div class="dv-card"><h3>广告集中展示开局战斗</h3><p>广告反复使用摇杆、手指调兵、范围清场和金币爆发。实机前期的士兵多为自动推进，玩家更常操作建筑升级、探索目标和部队搭配。摇杆射击与一键清场属于广告演示，不能据此判断实机玩法。</p><span class="dv-tag signal">广告演示</span><span class="dv-tag signal">自动推进</span><span class="dv-tag signal">实机边界</span></div> |
| </div> |
| <div class="dv-business"> |
| <span class="dv-business-label">付费与盈利模式</span> |
| <h3>免费游戏，以 IAP 变现</h3> |
| <p>Top Force 免费下载，付费内容通过应用内购买提供。商品主要包括英雄、建造队列、钻石和资源，购买后可以缩短等待时间或直接补充成长资源。</p> |
| <div class="dv-business-grid"> |
| <div class="dv-business-item"><b>变现类型</b><strong>IAP（应用内购买）</strong><p>Google Play 与 App Store 均标注应用内购买。</p></div> |
| <div class="dv-business-item"><b>可见付费内容</b><strong>英雄包、建造队列与钻石</strong><p>公开评价提到8.49欧元英雄包、第二和第三建造队列、钻石和资源包。这些是付费触点线索，不等于官方完整商品表。</p></div> |
| <div class="dv-business-item"><b>付费逻辑</b><strong>成长加速与战力提升</strong><p>基地升级和资源获取逐步变慢，世界地图、英雄养成和联盟竞争会让时间与战力差距更加明显。公开资料没有收入数据，本报告不估算流水或回收。</p></div> |
| </div> |
| </div> |
| <div class="dv-table-wrap"> |
| <table> |
| <thead><tr><th>日期</th><th>公开记录</th><th>同期情况</th></tr></thead> |
| <tbody> |
| <tr><td>7月31日</td><td><div class="dv-milestone">第三方公开追踪记录 Android 首次发布</div></td><td>观察期跨过 Android 公开发布节点，未当作官方公告日</td></tr> |
| <tr><td>8月2日</td><td><div class="dv-milestone">iOS 版本3.4.1，Google Play 页面索引显示10万+下载档位</div></td><td>页面快照提供阶段位置，不代表当日精确下载量</td></tr> |
| <tr><td>8月5日</td><td><div class="dv-milestone">iOS 版本3.4.2</div></td><td>版本说明延续基础玩法介绍，未据此扩写新功能</td></tr> |
| <tr><td>8月7日</td><td><div class="dv-milestone">Google Play 页面索引显示50万+下载档位</div></td><td>可用作标题里的公开里程碑，不计算档位之间的精确增长</td></tr> |
| <tr><td>8月11日</td><td><div class="dv-milestone">iOS 版本3.4.3</div></td><td>官方说明为修复与性能改进</td></tr> |
| </tbody> |
| </table> |
| </div> |
| <div class="dv-insight"><span class="dv-insight-label">公开里程碑</span>8月7日页面索引升至50万+下载档位。同期出现计划峰值、素材补充和平台扩展，美国免费榜也开始出现记录。各项数据只用于描述同期变化，不把版本、投放和榜单写成因果关系。</div> |
| </section> |
|
|
| <section class="dv-section"> |
| <div class="dv-section-head"><div class="dv-num">02</div><div><h2>投放节奏</h2><p class="dv-sub">本期的明显变化出现在8月3日。当天新广告计划升至455个，约占全期新增计划的39.5%。素材没有在同一天一次性补齐，8月4日、7日和14日分别出现70条、65条和76条新素材。</p></div></div> |
| <div class="dv-kpis"> |
| <div class="dv-kpi"><b>455个</b><span>8月3日新广告计划峰值</span></div> |
| <div class="dv-kpi"><b>76条</b><span>8月14日新素材峰值</span></div> |
| <div class="dv-kpi"><b>171条</b><span>区间复投素材</span></div> |
| <div class="dv-kpi"><b>+229.7%</b><span>广告计划较前一等长窗口变化</span></div> |
| </div> |
| <div class="dv-chartbox dv-chart-interactive"> |
| <div class="dv-chart-title"><span>每日在投素材趋势</span><span class="dv-chart-unit">单位 条</span></div> |
| <div class="dv-legend"><span><i class="dv-dot" style="background:#265d43"></i>每日在投素材</span></div> |
| <div class="dv-chart-scroll"><svg class="dv-line-chart" data-active-materials aria-label="Top Force每日在投素材趋势"></svg></div> |
| <div class="dv-platform-tooltip" data-active-tooltip role="status" aria-live="polite"></div> |
| <figcaption>鼠标移到折线上可查看任意日期的在投素材数。每日在投素材表示素材生命周期与观察日相交。7月15日为68条，8月14日达到265条峰值，8月15日为257条。</figcaption> |
| </div> |
| <div class="dv-table-wrap"> |
| <table> |
| <thead><tr><th>阶段</th><th>新发布素材</th><th>新广告计划</th><th>阶段特征</th></tr></thead> |
| <tbody> |
| <tr><td>7月15日至30日</td><td>81条</td><td>91个</td><td>两次成批补素材，计划规模仍低</td></tr> |
| <tr><td>7月31日至8月2日</td><td>55条</td><td>62个</td><td>Android 公开追踪出现后的过渡期</td></tr> |
| <tr><td>8月3日至7日</td><td>197条</td><td>678个</td><td>计划集中铺开，素材连续三次补充</td></tr> |
| <tr><td>8月8日至15日</td><td>158条</td><td>322个</td><td>平台计划维持高位，8月14日再补一轮素材</td></tr> |
| </tbody> |
| </table> |
| </div> |
| <div class="dv-insight"><span class="dv-insight-label">计划先增，素材分批补入</span>8月3日广告计划达到峰值，素材则在8月4日、7日和14日继续增加，首发视频之外还有新的画面和脚本。8月14日素材再次达到峰值，当时美国免费榜已经回落，这一轮补充只能按持续测试理解。</div> |
| </section> |
|
|
| <section class="dv-section"> |
| <div class="dv-section-head"><div class="dv-num">03</div><div><h2>平台分布</h2><p class="dv-sub">8月3日成为平台扩展的分界点。Facebook、Instagram、Messenger、Audience Network 与 Threads 当天各有404个在投计划，AdMob、YouTube 与 AppLovin 也同时出现。平台数据按投放位置重复归因，同一计划可能出现在多条线中。</p></div></div> |
| <div class="dv-kpis"> |
| <div class="dv-kpi"><b>8个</b><span>8月3日同时出现的平台</span></div> |
| <div class="dv-kpi"><b>556个</b><span>Facebook等三处8月14日峰值</span></div> |
| <div class="dv-kpi"><b>537个</b><span>Audience Network与Threads峰值</span></div> |
| <div class="dv-kpi"><b>97个</b><span>AdMob在8月10日的峰值</span></div> |
| </div> |
| <div class="dv-chartbox dv-chart-interactive"> |
| <div class="dv-chart-title"><span>各平台每日在投广告计划</span><span class="dv-chart-unit">单位 个</span></div> |
| <div class="dv-legend dv-platform-legend"><span><i class="dv-dot" style="background:#c5d9fb"></i>Facebook</span><span><i class="dv-dot" style="background:#a8c7f6"></i>Instagram</span><span><i class="dv-dot" style="background:#86b0ef"></i>Messenger</span><span><i class="dv-dot" style="background:#6397e5"></i>Audience Network</span><span><i class="dv-dot" style="background:#3f78cf"></i>Threads</span><span><i class="dv-dot" style="background:#9bdc87"></i>AdMob</span><span><i class="dv-dot" style="background:#4fae4b"></i>YouTube</span><span><i class="dv-dot" style="background:#d946cf"></i>AppLovin</span></div> |
| <div class="dv-chart-scroll"><svg class="dv-line-chart" data-platform-chart aria-label="Top Force各平台每日在投广告计划"></svg></div> |
| <div class="dv-platform-tooltip" data-platform-tooltip role="status" aria-live="polite"></div> |
| <figcaption>同一平台组内高度重合的曲线采用分层面积展开，纵向叠放只为避免遮挡，不代表去重后的广告计划总量。鼠标移到图表可查看当天八个平台的独立记录值。</figcaption> |
| </div> |
| <div class="dv-table-wrap"> |
| <table> |
| <thead><tr><th>日期</th><th>Facebook / Instagram / Messenger</th><th>Audience Network / Threads</th><th>AdMob</th><th>YouTube</th><th>AppLovin</th></tr></thead> |
| <tbody> |
| <tr><td>7月31日</td><td>各56</td><td>0</td><td>0</td><td>0</td><td>1</td></tr> |
| <tr><td>8月3日</td><td>各404</td><td>各404</td><td>86</td><td>21</td><td>34</td></tr> |
| <tr><td>8月10日</td><td>各485</td><td>各485</td><td>97</td><td>37</td><td>23</td></tr> |
| <tr><td>8月13日</td><td>各537</td><td>各537</td><td>56</td><td>17</td><td>22</td></tr> |
| <tr><td>8月14日</td><td>各556</td><td>各486</td><td>57</td><td>17</td><td>20</td></tr> |
| <tr><td>8月15日</td><td>各553</td><td>各480</td><td>39</td><td>9</td><td>20</td></tr> |
| </tbody> |
| </table> |
| </div> |
| <div class="dv-insight"><span class="dv-insight-label">Meta 五个发布位置保持高位</span>8月3日后五条 Meta 位置曲线整体处于高位，AdMob、YouTube 与 AppLovin 的记录量较小。Facebook、Instagram、Messenger 经常数值相同，Audience Network 与 Threads 也高度重合，同一批计划会被记录到多个发布位置。美国免费榜在8月7日首次出现，盘中最好第57，两项变化只按同期现象描述。</div> |
| </section> |
|
|
| <section class="dv-section"> |
| <div class="dv-section-head"><div class="dv-num">04</div><div><h2>创意形式</h2><p class="dv-sub">视频占区间相交素材的87.5%，是本期最主要的素材形态。图片与试玩的数量都小得多。31条试玩全部出现在 AppLovin 聚合内，只能看作一次集中测试，不足以改变视频为主的判断。</p></div></div> |
| <div class="dv-format-panel"> |
| <div><div class="dv-donut"><div class="dv-donut-center"><b>87.5%</b><span>视频占比</span></div></div></div> |
| <div class="dv-format-copy"> |
| <h3>531条视频构成主要素材形态</h3> |
| <div class="dv-legend"><span><i class="dv-dot" style="background:#265d43"></i>视频531条</span><span><i class="dv-dot" style="background:#f2b84b"></i>图片45条</span><span><i class="dv-dot" style="background:#d85c45"></i>试玩31条</span></div> |
| <ul><li>竖版176条、方形181条、横版174条，三种比例接近均衡。</li><li>3D动画标签288条，游戏实录279条，两类内容几乎并列。</li><li>真人实拍77条，分屏呈现46条，真人素材多用于讲解和开题。</li></ul> |
| </div> |
| </div> |
| <div class="dv-grid-3"> |
| <div class="dv-card"><h3>3D军阵动画</h3><p>雪原、兵团、堡垒和兵力数字组成宏观战场。镜头拉高后，路线、敌我颜色与减员结果都能直接看见。</p><span class="dv-tag">288条</span><span class="dv-tag">军阵推进</span></div> |
| <div class="dv-card"><h3>单兵游戏实录</h3><p>摇杆控制、射击、金币掉落、建造按钮和升级选项连续出现，每一步操作都有即时反馈。</p><span class="dv-tag">279条</span><span class="dv-tag">操作界面</span></div> |
| <div class="dv-card"><h3>真人与分屏教学</h3><p>真人先讲战术，旁边的战场画面同步演示。建兵营、补士兵和反攻被分成几个连续步骤。</p><span class="dv-tag">77条真人</span><span class="dv-tag">46条分屏</span></div> |
| </div> |
| <div class="dv-chartbox"> |
| <div class="dv-chart-title"><span>视频画面比例</span><span class="dv-chart-unit">单位 条</span></div> |
| <div class="dv-bars"> |
| <div class="dv-bar-row"><span>方形</span><div class="dv-track"><div class="dv-fill" style="width:100%"></div></div><b>181条</b></div> |
| <div class="dv-bar-row"><span>竖版</span><div class="dv-track"><div class="dv-fill signal" style="width:97.2%"></div></div><b>176条</b></div> |
| <div class="dv-bar-row"><span>横版</span><div class="dv-track"><div class="dv-fill red" style="width:96.1%"></div></div><b>174条</b></div> |
| </div> |
| <figcaption>三种比例差距只有7条。团队同时准备信息流竖版、方形和横版画面，比例变化没有改变军阵、数字与清场这组主要内容。</figcaption> |
| </div> |
| </section> |
|
|
| <section class="dv-section"> |
| <div class="dv-section-head"><div class="dv-num">05</div><div><h2>钩子与情绪定向</h2><p class="dv-sub">多数素材沿用相近的开场和反馈顺序。画面先展示敌我差距，接着出现一次操作，战斗结果与奖励紧随其后，最后回到基地升级。607条素材允许重复命中标签，下列覆盖率不能相加。</p></div></div> |
| <div class="dv-chartbox"> |
| <div class="dv-chart-title"><span>高频钩子覆盖</span><span class="dv-chart-unit">基数 607条素材</span></div> |
| <div class="dv-bars"> |
| <div class="dv-bar-row"><span>即时反馈</span><div class="dv-track"><div class="dv-fill" style="width:72.7%"></div></div><b>441条</b></div> |
| <div class="dv-bar-row"><span>数值爆炸</span><div class="dv-track"><div class="dv-fill signal" style="width:55.5%"></div></div><b>337条</b></div> |
| <div class="dv-bar-row"><span>一键清怪</span><div class="dv-track"><div class="dv-fill red" style="width:48.1%"></div></div><b>292条</b></div> |
| <div class="dv-bar-row"><span>动作爽感</span><div class="dv-track"><div class="dv-fill" style="width:22.7%"></div></div><b>138条</b></div> |
| <div class="dv-bar-row"><span>华丽特效</span><div class="dv-track"><div class="dv-fill signal" style="width:19.9%"></div></div><b>121条</b></div> |
| </div> |
| </div> |
| <div class="dv-hook-thesis"> |
| <span class="dv-hook-thesis-label">高频钩子分析：</span> |
| <h3>热门素材集中展示一场战斗如何取胜</h3> |
| <p>卡通雪原和红绿阵营先把敌我关系讲清，兵力数字接着给出强弱差。玩家只需完成一次点击、拖动或路线选择，减员、爆炸和清场便立刻出现。金币、兵营与更大的部队随后入场，把这次胜利带回基地扩张。</p> |
| <div class="dv-hook-proof"> |
| <div><b>512条</b><span>卡通风格</span></div> |
| <div><b>429条</b><span>雪原场景</span></div> |
| <div><b>427条</b><span>即时反馈与兴奋</span></div> |
| <div><b>292条</b><span>一键清怪</span></div> |
| </div> |
| </div> |
| <div class="dv-flow" style="margin-top:18px"> |
| <div class="dv-flow-item"><em>建立压力</em><b>差距先出现</b><span>红绿两方、雪地和兵力数字先让用户看见危险。</span><small>卡通风格512条，雪原场景429条</small></div> |
| <div class="dv-flow-item"><em>让用户介入</em><b>只留一个动作</b><span>点击、拖动、摇杆或路线选择只保留一个判断，用户不必先理解完整系统。</span></div> |
| <div class="dv-flow-item"><em>反馈及时性</em><b>操作后立即反馈</b><span>玩家完成操作后，敌军减员、范围爆炸或一键清场随即出现，操作和结果之间几乎没有等待。</span><small>即时反馈与兴奋共同覆盖427条</small></div> |
| <div class="dv-flow-item"><em>接上成长</em><b>金币进入基地建设</b><span>金币、兵营和更大的部队继续展示基地建设与军队成长。</span></div> |
| </div> |
| <div class="dv-insight"><span class="dv-insight-label">高频钩子的共同顺序</span>即时反馈、数值爆炸和一键清怪通常连续出现。用户先看懂敌我差距，随后完成一次操作，紧接着看到减员、爆炸或金币。地形、兵种和开场角色可以变化，四个步骤的顺序基本不变。</div> |
| </section> |
|
|
| <section class="dv-section"> |
| <div class="dv-section-head"><div class="dv-num">06</div><div><h2>主力脚本模板</h2><p class="dv-sub">代表素材可以分为三类。军阵类强调兵力差和行军路线，单兵类把手势操作、增援和火力变化连续排在一起，真人类用讲解呈现更完整的建造过程。素材卡中的预估曝光为全球生命周期估算，仅用于比较代表视频的传播规模。</p></div></div> |
|
|
| <div class="dv-template"> |
| <div class="dv-template-head"><div><h3>模板一 俯视军阵与数值减员</h3><p>固定俯视视角同时保留兵力数字、进攻路线和敌方据点。用户不需要等待切镜，就能看到路线选择怎样改变双方兵力。</p></div><span class="dv-badge">持续投放</span></div> |
| <div class="dv-template-steps"><div class="dv-template-step"><b>开场</b>红绿阵营与初始兵力数字同屏，交代双方强弱。</div><div class="dv-template-step"><b>展开</b>箭头标出行军路线，绿色部队按路线接敌。</div><div class="dv-template-step"><b>反馈</b>交战时兵力数字连续下降，火焰和爆炸标记打击结果。</div><div class="dv-template-step"><b>结尾</b>堡垒被摧毁，画面保留剩余兵力和清场结果。</div></div> |
| <div class="dv-mat-grid single"> |
| <article class="dv-mat-card"> |
| <div class="dv-mat-preview" style="--mat-bg:url('https://shuhang-resouce.oss-ap-southeast-1.aliyuncs.com/GoogleVideoFile/8c19ef30baca99466558e7e05dda5b64_2485a786.jpg')"><img src="https://shuhang-resouce.oss-ap-southeast-1.aliyuncs.com/GoogleVideoFile/8c19ef30baca99466558e7e05dda5b64_2485a786.jpg" alt="Top Force雪原军阵与破城素材封面"></div> |
| <div class="dv-mat-body"><span class="dv-mat-id">TF · 01</span><h3>固定俯视镜头展示行军、减员与破城</h3><div class="dv-mat-meta">全球生命周期预估曝光87.23万 · AppLovin · 截至观察期末仍在投放</div><div class="dv-mat-tags"><span class="dv-tag">雪原军阵</span><span class="dv-tag">兵力数字</span><span class="dv-tag">破城清场</span></div><p>全片采用固定俯视镜头，绿色部队沿箭头路线进入红色阵地。画面始终保留双方兵力数字，交战后数字连续下降，堡垒在集火中被摧毁。镜头没有切换，数字变化始终停留在同一视觉区域。素材没有加入剧情或角色台词，主要信息来自路线选择、兵力变化和破城结果。</p><div class="dv-mini-script"><div><b>0至3秒</b>红绿军阵与数字差距</div><div><b>3至10秒</b>路线推进与包围</div><div><b>10至19秒</b>火力削减与堡垒受击</div><div><b>19秒后</b>破城清场与胜负确认</div></div><a class="dv-mat-link" href="https://app.datavoyage.cn/#/details/material?materials_id=ZEQaAk5c4HT4b3QTUIabBle6Ji1dGDsiJDIvGiLJBfYEeNOwpNJeqQ%3D%3D&datecode=20260619&monthcode=202606&gameId=7Cq_AGCYjKQ%3D&searchPlatform=5" target="_blank" rel="noopener nofollow">查看原素材视频</a></div> |
| </article> |
| </div> |
| <div class="dv-template-note"><b>模板小结</b> 地形、敌军配置、兵种和堡垒样式都可以替换，敌我颜色、兵力数字、行军路线和清场结果需要保持清晰。兵力数字或路线一旦被特效遮挡，用户就很难判断一次操作怎样改变战局。这类结构适合制作多场景短视频变体。</div> |
| </div> |
|
|
| <div class="dv-template"> |
| <div class="dv-template-head"><div><h3>模板二 单兵操控与增援扩军</h3><p>前段用单个角色建立操控视角，中段加入士兵和载具，后段再展示范围攻击与金币奖励。画面规模从个人战斗扩大到军团推进。</p></div><span class="dv-badge">高频短视频</span></div> |
| <div class="dv-template-steps"><div class="dv-template-step"><b>开场</b>单个英雄或夸张比例的统帅面对敌军，快速交代操控对象。</div><div class="dv-template-step"><b>展开</b>摇杆、点击或拖动控制移动、射击和调兵。</div><div class="dv-template-step"><b>反馈</b>士兵、坦克、火箭车和空中单位陆续出现，攻击范围随之扩大。</div><div class="dv-template-step"><b>结尾</b>范围清场、金币奖励和品牌页依次出现。</div></div> |
| <div class="dv-mat-grid"> |
| <article class="dv-mat-card"> |
| <div class="dv-mat-preview" style="--mat-bg:url('https://shuhang-resouce.oss-ap-southeast-1.aliyuncs.com/GoogleVideoFile/b45697adef3c4cb125479ff6d2241589_da25ea2b_preview.jpg')"><img src="https://shuhang-resouce.oss-ap-southeast-1.aliyuncs.com/GoogleVideoFile/b45697adef3c4cb125479ff6d2241589_da25ea2b_preview.jpg" alt="Top Force巨型统帅与手指调兵素材封面"></div> |
| <div class="dv-mat-body"><span class="dv-mat-id">TF · 02</span><h3>巨型统帅引出手指调兵与基地扩军</h3><div class="dv-mat-meta">全球生命周期预估曝光41.55万 · AppLovin · 截至观察期末仍在投放</div><div class="dv-mat-tags"><span class="dv-tag">巨型统帅</span><span class="dv-tag">手指操控</span><span class="dv-tag">金币掉落</span></div><p>首帧用巨型绿色统帅占据主要画面，人物指向战场后转入手势控制。小队从掩体后加入，随后出现基地、范围攻击和金币奖励。巨型人物只在开场出现，中段展示手指调兵与小队推进，片尾使用 Top Commander 品牌页。</p><div class="dv-mini-script"><div><b>0至2秒</b>巨型统帅指向战场</div><div><b>2至9秒</b>手指控制英雄和小队</div><div><b>9至25秒</b>基地、火力与范围清怪</div><div><b>25秒后</b>坦克推进与品牌页</div></div><a class="dv-mat-link" href="https://app.datavoyage.cn/#/details/material?materials_id=c9oL4dxVhEr5pIvdEEPGTZkhld4vH_p6i8RnXzi-Pznztji8eaesJA%3D%3D&datecode=20260803&monthcode=202608&gameId=7Cq_AGCYjKQ%3D&searchPlatform=5" target="_blank" rel="noopener nofollow">查看原素材视频</a></div> |
| </article> |
| <article class="dv-mat-card"> |
| <div class="dv-mat-preview" style="--mat-bg:url('https://shuhang-resouce.oss-ap-southeast-1.aliyuncs.com/GoogleVideoFile/d6fbce263a7161d049194811b8d4dd50_33c15848.jpg')"><img src="https://shuhang-resouce.oss-ap-southeast-1.aliyuncs.com/GoogleVideoFile/d6fbce263a7161d049194811b8d4dd50_33c15848.jpg" alt="Top Force单兵守线与基地火力素材封面"></div> |
| <div class="dv-mat-body"><span class="dv-mat-id">TF · 03</span><h3>单兵射击后连续加入地面与空中单位</h3><div class="dv-mat-meta">全球生命周期预估曝光28.78万 · AppLovin · 截至观察期末仍在投放</div><div class="dv-mat-tags"><span class="dv-tag">单兵守线</span><span class="dv-tag">基地升级</span><span class="dv-tag">金币爆发</span></div><p>黄衣指挥官先用摇杆射击红军并拾取金币，进入基地后连续召唤士兵、坦克、火箭车和直升机。每次增加单位，攻击范围都会扩大，画面由单兵守线转为多兵种推进。结尾用大范围爆炸和金币雨展示奖励，再进入 Top General 品牌页。</p><div class="dv-mini-script"><div><b>0至2秒</b>单兵射击与拾取金币</div><div><b>2至8秒</b>进入基地并召唤士兵</div><div><b>8至16秒</b>载具、火箭车与空袭</div><div><b>16秒后</b>大范围爆炸与金币雨</div></div><a class="dv-mat-link" href="https://app.datavoyage.cn/#/details/material?materials_id=c9CsDrJV5t6cg4V1GLD2oo0L7TFCCvQ1ClWw2hhbOIdD8BxgpTsH6Q%3D%3D&datecode=20260803&monthcode=202608&gameId=7Cq_AGCYjKQ%3D&searchPlatform=5" target="_blank" rel="noopener nofollow">查看原素材视频</a></div> |
| </article> |
| </div> |
| <div class="dv-template-note"><b>模板小结</b> 开场角色、操控方式、支援兵种和奖励表现都可以替换。两条代表视频都把个人操作放在前几秒，中后段再展示基地和军团扩张。巨型统帅、摇杆射击与金币雨属于广告演示，与实机确认的自动战斗和基地经营并不完全一致，报告不将其视为固定玩法。</div> |
| </div> |
|
|
| <div class="dv-template"> |
| <div class="dv-template-head"><div><h3>模板三 真人讲解与拖放建兵</h3><p>真人窗口在上方连续讲解，战场画面依次展示小队交战、拖放兵营、补充士兵和多线反攻。相比前两类短视频，这类素材保留了更多建造过程。</p></div><span class="dv-badge">讲解型素材</span></div> |
| <div class="dv-template-steps"><div class="dv-template-step"><b>开场</b>真人直接提出当前战场问题。</div><div class="dv-template-step"><b>展开</b>小队先与敌军交战，展示基础兵力差。</div><div class="dv-template-step"><b>反馈</b>拖放兵营并补充士兵，新增单位立即加入火力。</div><div class="dv-template-step"><b>结尾</b>多条战线同时推进，画面停在扩大后的战场。</div></div> |
| <div class="dv-mat-grid single"> |
| <article class="dv-mat-card"> |
| <div class="dv-mat-preview" style="--mat-bg:url('https://shuhang-resouce.oss-ap-southeast-1.aliyuncs.com/GoogleVideoFile/2755cf091ed33865d64cc34140a8158a_1ae8e9a8_preview.jpg')"><img src="https://shuhang-resouce.oss-ap-southeast-1.aliyuncs.com/GoogleVideoFile/2755cf091ed33865d64cc34140a8158a_1ae8e9a8_preview.jpg" alt="Top Force真人分屏战术教学素材封面"></div> |
| <div class="dv-mat-body"><span class="dv-mat-id">TF · 04</span><h3>47秒真人讲解完整展示建兵营与补兵</h3><div class="dv-mat-meta">全球生命周期预估曝光21.56万 · AppLovin · 截至观察期末仍在投放</div><div class="dv-mat-tags"><span class="dv-tag">真人分屏</span><span class="dv-tag">兵营布置</span><span class="dv-tag">多线反攻</span></div><p>视频采用上下分屏，真人讲解固定在上方，雪原战场位于下方。前段介绍小队交战，中段用点击和拖放建立兵营并补充士兵，后段扩展到多线反攻。47秒时长让建造位置、补兵动作和兵力变化得到完整展示，信息量高于纯动画短片。</p><div class="dv-mini-script"><div><b>0至3秒</b>真人开题与战场问题</div><div><b>3至7秒</b>小队交战与基础判断</div><div><b>7至20秒</b>兵营布置与补兵</div><div><b>20秒后</b>火力升级与多线反攻</div></div><a class="dv-mat-link" href="https://app.datavoyage.cn/#/details/material?materials_id=5cfp8j-FA948tFGvF_PooqUhYlB-V01shHH7EPo10RAdKL4Ts-FuuA%3D%3D&datecode=20260804&monthcode=202608&gameId=7Cq_AGCYjKQ%3D&searchPlatform=5" target="_blank" rel="noopener nofollow">查看原素材视频</a></div> |
| </article> |
| </div> |
| <div class="dv-template-note"><b>模板小结</b> 真人讲解便于更换语言和口播者，适合解释建造顺序、兵营位置和补兵效果。口播内容需要与战场动作保持一致，兵营拖放和补兵结果也应紧跟讲解。实机规则与演示不一致时，教学语气会加重玩家进入游戏后的预期落差。</div> |
| </div> |
| </section> |
|
|
| <section class="dv-section"> |
| <div class="dv-section-head"><div class="dv-num">07</div><div><h2>总结</h2><p class="dv-sub">Top Force 在8月3日集中增加广告计划，之后分批补充视频。高频素材反复出现兵力数字、手指操作、清场和奖励，基地内容主要展示兵营与部队规模，以此连接后续成长。</p></div></div> |
| <div class="dv-verdict"><h3>本期投放的四个结论</h3><ol class="dv-conclusions"> |
| <li><strong>计划峰值与素材峰值要分开看</strong>8月3日出现455个新计划，素材峰值则落在8月14日。计划达到峰值后，素材仍在补充，不能只看某一天判断制作节奏。</li> |
| <li><strong>视频占主导，试玩集中在 AppLovin</strong>531条视频占87.5%，横竖方三种比例接近均衡。31条试玩全部聚合在 AppLovin，尚未改变整体以视频为主的结构。</li> |
| <li><strong>先让数字和画面同时变化</strong>即时反馈、数值爆炸和一键清怪是最常见钩子。一次操作马上带来减员、爆炸或金币，这类素材不会急着解释完整系统。</li> |
| <li><strong>把广告夸张留在广告里</strong>实机能够确认基地建设、武装士兵、战斗收益与扩张。巨型统帅、摇杆射击和金币雨仍按广告演示描述，避免给产品体验留下错误预期。</li> |
| </ol></div> |
| </section> |
|
|
| <div class="dv-cta"><div><strong>了解 Top Force 的投放节奏与素材方向</strong><br><span>本报告整理了创意形式、代表素材和高频脚本结构。</span></div><a href="https://www.datavoyage.cn/?icode=SM7SU" target="_blank" rel="noopener nofollow">访问 DataVoyage 官网</a></div> |
|
|
| <footer class="dv-source-footer"><b>数据来源</b> 橙果数航 DataVoyage、Google Play、App Store、Century Games 官网、AppAgg 公开追踪与游戏行业站点的实机观察。观察区间为2026年7月15日至8月15日。区间相交素材按游戏与素材去重，新发布素材取每日投放趋势，两者计算链不同。素材标签允许重复命中，平台、国家与发布位置允许多重归因，不代表预算、消耗、用户偏好或国家独占。各平台每日在投广告计划按发布位置统计，同一计划可能出现在多个平台，曲线不能相加为去重计划。预估曝光为素材全球生命周期估算。榜单为美国 Google Play 全部分类免费榜。公开下载档位来自页面索引快照，不代表当日精确下载量。AppAgg 的发布时间属于第三方公开追踪。付费价位来自美国 App Store，具体购买触点来自公开玩家评价，不代表官方完整商品表。当前没有公开收入数据。代表视频均已完整播放，素材卡隐藏精确投放日期。本报告用于行业观察，不构成投资建议。 <a href="https://play.google.com/store/apps/details?id=com.project.idle.cd&hl=en" target="_blank" rel="noopener nofollow">Google Play</a> <a href="https://apps.apple.com/us/app/top-force-commander/id6761893238" target="_blank" rel="noopener nofollow">App Store</a> <a href="https://www.centurygames.com/about-us/" target="_blank" rel="noopener nofollow">Century Games</a> <a href="https://appagg.com/android-games/strategy/top-force-40330380.html?hl=en" target="_blank" rel="noopener nofollow">Android 公开追踪</a></footer> |
| </div> |
|
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| add(active,'path',{d:d,fill:'none',stroke:'#265d43','stroke-width':3.5,'stroke-linecap':'round','stroke-linejoin':'round'}); |
| activeValues.forEach(function(v,i){add(active,'circle',{cx:X(i),cy:Y(v),r:3.1,fill:'#265d43',stroke:'#fff','stroke-width':1.4})}); |
| [{i:19,label:'8/3 · 196条',anchor:'end',dx:-8,dy:-12},{i:23,label:'8/7 · 230条',anchor:'start',dx:8,dy:-10},{i:30,label:'8/14 · 265条峰值',anchor:'end',dx:-8,dy:-12},{i:31,label:'8/15 · 257条',anchor:'end',dx:-8,dy:22}].forEach(function(m){add(active,'circle',{cx:X(m.i),cy:Y(activeValues[m.i]),r:5.5,fill:'#f2b84b',stroke:'#fff','stroke-width':2});add(active,'text',{x:X(m.i)+m.dx,y:Y(activeValues[m.i])+m.dy,fill:'#265d43',stroke:'#fff','stroke-width':4,'paint-order':'stroke','stroke-linejoin':'round','font-size':11,'font-weight':800,'text-anchor':m.anchor},m.label)}); |
| var activeGuide=add(active,'line',{x1:X(0),y1:p.t,x2:X(0),y2:H-p.b,stroke:'#172321','stroke-width':1,'stroke-dasharray':'4 4',visibility:'hidden','pointer-events':'none'}); |
| var activeFocus=add(active,'circle',{cx:X(0),cy:Y(activeValues[0]),r:5.5,fill:'#f2b84b',stroke:'#fff','stroke-width':2,visibility:'hidden','pointer-events':'none'}); |
| var activeHit=add(active,'rect',{x:p.l,y:p.t,width:W-p.l-p.r,height:H-p.t-p.b,fill:'transparent','pointer-events':'all'}); |
| var activeTip=root.querySelector('[data-active-tooltip]'); |
| function showActivePoint(evt){ |
| var rect=active.getBoundingClientRect();var sx=(evt.clientX-rect.left)*W/rect.width;var index=Math.max(0,Math.min(labels.length-1,Math.round((sx-p.l)*(labels.length-1)/(W-p.l-p.r)))); |
| activeGuide.setAttribute('x1',X(index));activeGuide.setAttribute('x2',X(index));activeGuide.setAttribute('visibility','visible');activeFocus.setAttribute('cx',X(index));activeFocus.setAttribute('cy',Y(activeValues[index]));activeFocus.setAttribute('visibility','visible'); |
| if(activeTip){var dateParts=labels[index].split('/');activeTip.innerHTML='<div class="dv-tip-title">2026年'+dateParts[0]+'月'+dateParts[1]+'日</div><div class="dv-tip-row"><span class="dv-tip-name"><i class="dv-tip-swatch" style="background:#265d43"></i>在投素材</span><span class="dv-tip-value">'+activeValues[index]+'条</span></div>';activeTip.classList.add('is-visible');var box=activeTip.parentElement.getBoundingClientRect();var left=evt.clientX-box.left+14;var top=evt.clientY-box.top-18;var tw=activeTip.offsetWidth||218;var th=activeTip.offsetHeight||82;if(left+tw>box.width-12)left=evt.clientX-box.left-tw-14;activeTip.style.left=Math.max(12,left)+'px';activeTip.style.top=Math.max(82,Math.min(top,box.height-th-12))+'px'} |
| } |
| function hideActivePoint(){activeGuide.setAttribute('visibility','hidden');activeFocus.setAttribute('visibility','hidden');if(activeTip)activeTip.classList.remove('is-visible')} |
| activeHit.addEventListener('pointermove',showActivePoint);activeHit.addEventListener('pointerdown',showActivePoint);activeHit.addEventListener('pointerleave',hideActivePoint); |
| } |
| var platform=root.querySelector('svg[data-platform-chart]'); |
| if(platform){ |
| platform.innerHTML=''; |
| var PW=960,PH=390,pp={l:50,r:26,t:34,b:50}; |
| var platformSeries=[ |
| {name:'Facebook',group:'Meta系',color:'#c5d9fb',values:[0,0,36,36,20,0,0,0,0,53,53,0,0,0,0,0,56,60,34,404,412,441,429,492,498,540,485,450,489,537,556,553]}, |
| {name:'Instagram',group:'Meta系',color:'#a8c7f6',values:[0,0,36,36,20,0,0,0,0,53,53,0,0,0,0,0,56,60,34,404,412,441,429,492,498,540,485,450,489,537,556,553]}, |
| {name:'Messenger',group:'Meta系',color:'#86b0ef',values:[0,0,36,36,20,0,0,0,0,53,53,0,0,0,0,0,56,60,34,404,412,441,429,492,498,540,485,450,489,537,556,553]}, |
| {name:'Audience Network',group:'Meta系',color:'#6397e5',values:[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,404,412,441,429,419,420,469,485,450,489,537,486,480]}, |
| {name:'Threads',group:'Meta系',color:'#3f78cf',values:[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,404,412,441,429,419,420,469,485,450,489,537,486,480]}, |
| {name:'AdMob',group:'Google系',color:'#9bdc87',values:[0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,0,0,0,16,86,67,48,47,47,47,47,97,56,56,56,57,39]}, |
| {name:'YouTube',group:'Google系',color:'#4fae4b',values:[0,0,0,0,0,0,0,0,0,0,0,0,0,0,1,0,0,0,14,21,22,23,23,23,23,23,37,17,17,17,17,9]}, |
| {name:'AppLovin',group:'AppLovin',color:'#d946cf',values:[1,1,1,1,1,1,1,1,1,1,2,1,1,1,1,1,1,1,1,34,32,30,27,27,22,22,23,20,20,22,20,20]} |
| ]; |
| platform.setAttribute('viewBox','0 0 '+PW+' '+PH);platform.setAttribute('preserveAspectRatio','xMidYMid meet'); |
| function PX(i){return pp.l+i*(PW-pp.l-pp.r)/(labels.length-1)} |
| var groupTops={}; |
| platformSeries.forEach(function(s){var base=groupTops[s.group]||labels.map(function(){return 0});s.base=base.slice();s.top=s.values.map(function(v,i){return base[i]+v});groupTops[s.group]=s.top.slice()}); |
| var yMax=3000; |
| function PY(v){return pp.t+(yMax-v)*(PH-pp.t-pp.b)/yMax} |
| [0,500,1000,1500,2000,2500,3000].forEach(function(v){add(platform,'line',{x1:pp.l,y1:PY(v),x2:PW-pp.r,y2:PY(v),stroke:'#dce7e2','stroke-width':1,'stroke-dasharray':'4 4'});add(platform,'text',{x:8,y:PY(v)+4,fill:'#65736f','font-size':11},v.toLocaleString('zh-CN'))}); |
| [0,2,9,16,19,23,26,30,31].forEach(function(i){add(platform,'text',{x:PX(i),y:PH-18,fill:'#65736f','font-size':11,'text-anchor':'middle'},labels[i])}); |
| platformSeries.forEach(function(s){var upper=s.top.map(function(v,i){return(i?'L':'M')+PX(i).toFixed(1)+' '+PY(v).toFixed(1)}).join(' ');var lower=s.base.map(function(v,i){return{v:v,i:i}}).reverse().map(function(d){return'L'+PX(d.i).toFixed(1)+' '+PY(d.v).toFixed(1)}).join(' ');add(platform,'path',{d:upper+lower+'Z',fill:s.color,'fill-opacity':.2,stroke:'none'});add(platform,'path',{d:upper,fill:'none',stroke:s.color,'stroke-width':2.2,'stroke-linecap':'round','stroke-linejoin':'round',opacity:.98})}); |
| var guide=add(platform,'line',{x1:PX(0),y1:pp.t,x2:PX(0),y2:PH-pp.b,stroke:'#172321','stroke-width':1,'stroke-dasharray':'4 4',visibility:'hidden','pointer-events':'none'}); |
| var focusPoints=platformSeries.map(function(s){return add(platform,'circle',{cx:PX(0),cy:PY(s.top[0]),r:4.2,fill:s.color,stroke:'#fff','stroke-width':1.8,visibility:'hidden','pointer-events':'none'})}); |
| var hit=add(platform,'rect',{x:pp.l,y:pp.t,width:PW-pp.l-pp.r,height:PH-pp.t-pp.b,fill:'transparent','pointer-events':'all'}); |
| var tip=root.querySelector('[data-platform-tooltip]'); |
| function showPlatformPoint(evt){ |
| var rect=platform.getBoundingClientRect();var sx=(evt.clientX-rect.left)*PW/rect.width;var index=Math.max(0,Math.min(labels.length-1,Math.round((sx-pp.l)*(labels.length-1)/(PW-pp.l-pp.r)))); |
| guide.setAttribute('x1',PX(index));guide.setAttribute('x2',PX(index));guide.setAttribute('visibility','visible'); |
| focusPoints.forEach(function(point,n){point.setAttribute('cx',PX(index));point.setAttribute('cy',PY(platformSeries[n].top[index]));point.setAttribute('visibility','visible')}); |
| if(tip){var dateParts=labels[index].split('/');var meta=platformSeries.slice(0,5);var google=platformSeries.slice(5,7);function groupHtml(name,color,items){var total=items.reduce(function(sum,s){return sum+s.values[index]},0);return'<div class="dv-tip-group"><span class="dv-tip-name"><i class="dv-tip-swatch" style="background:'+color+'"></i>'+name+'</span><span class="dv-tip-value">'+total+'个</span></div>'+items.map(function(s){return'<div class="dv-tip-row dv-tip-child"><span class="dv-tip-name"><i class="dv-tip-swatch" style="background:'+s.color+'"></i>'+s.name+'</span><span class="dv-tip-value">'+s.values[index]+'个</span></div>'}).join('')}tip.innerHTML='<div class="dv-tip-title">2026年'+dateParts[0]+'月'+dateParts[1]+'日</div>'+groupHtml('Meta系','#3f78cf',meta)+groupHtml('Google系','#4fae4b',google)+'<div class="dv-tip-group"><span class="dv-tip-name"><i class="dv-tip-swatch" style="background:#d946cf"></i>AppLovin</span><span class="dv-tip-value">'+platformSeries[7].values[index]+'个</span></div>';tip.classList.add('is-visible');var box=tip.parentElement.getBoundingClientRect();var left=evt.clientX-box.left+14;var top=evt.clientY-box.top-20;var tw=tip.offsetWidth||238;var th=tip.offsetHeight||310;if(left+tw>box.width-12)left=evt.clientX-box.left-tw-14;tip.style.left=Math.max(12,left)+'px';tip.style.top=Math.max(82,Math.min(top,box.height-th-12))+'px'} |
| } |
| function hidePlatformPoint(){guide.setAttribute('visibility','hidden');focusPoints.forEach(function(point){point.setAttribute('visibility','hidden')});if(tip)tip.classList.remove('is-visible')} |
| hit.addEventListener('pointermove',showPlatformPoint);hit.addEventListener('pointerdown',showPlatformPoint);hit.addEventListener('pointerleave',hidePlatformPoint); |
| } |
| }); |
| } |
| window.initTopForceReport=initTopForceReport; |
| if(document.readyState==='loading'){document.addEventListener('DOMContentLoaded',initTopForceReport,{once:true})}else{initTopForceReport()} |
| })(); |
| </script> |
| |
